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Effective Public Relations by Cutlip, Scott M.; Center, Allen H.; Broom, Glen M.
by Cutlip, Scott M.; Center, Allen H.;... | PB | Good
US $6.48
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“Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ”... Read moreabout condition
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eBay item number:145250813061
Item specifics
- Condition
- Good
- Seller Notes
- Binding
- Paperback
- Weight
- 2 lbs
- Product Group
- Book
- IsTextBook
- Yes
- ISBN
- 0130082007
- Book Title
- Effective Public Relations
- Item Length
- 10in
- Publisher
- Prentice Hall PTR
- Publication Year
- 2005
- Format
- Hardcover
- Language
- English
- Item Height
- 0.3in
- Genre
- Business & Economics
- Topic
- Public Relations
- Item Width
- 8in
- Item Weight
- 30.7 Oz
- Number of Pages
- 624 Pages
About this product
Product Information
Effective Public Relations presents a comprehensive summary of public relations concepts, theory, principles, history, management, and practices. This "bible" of the public relations field continues in its role as the single most authoritative and complete reference for public relations professionals.Still the most comprehensive and authoritative introductory book, continuing its long-standing tradition as the most-cited reference book. Often referred to as the "bible of public relations," the new edition covers the many aspects of public relations theory and practice in a variety of settings. This text also serves as the basic reference for accreditation programs worldwide. Updates examples, sources, and references to provide readers with contemporary cases, contexts, and perspectives that illustrate major concepts and issues essential to understanding the field. The new edition offers an up-to-date synthesis and interpretation of the scholarly and professional literature. Expands discussions of how the public relations field relates to marketing, integrated marketing communication (IMC), and related management functions, clarifying the unique and essential role of the public relations management function in organizations.An excellent,essentialdesk reference for those in the practice.
Product Identifiers
Publisher
Prentice Hall PTR
ISBN-10
0130082007
ISBN-13
9780130082008
eBay Product ID (ePID)
44677023
Product Key Features
Book Title
Effective Public Relations
Format
Hardcover
Language
English
Topic
Public Relations
Publication Year
2005
Genre
Business & Economics
Number of Pages
624 Pages
Dimensions
Item Length
10in
Item Height
0.3in
Item Width
8in
Item Weight
30.7 Oz
Additional Product Features
Lc Classification Number
Hm1221.C88 2006
Edition Number
9
Table of Content
PART I CONCEPT, PRACTITIONERS, CONTEXT, AND ORIGINSChapter 1 Introduction to Contemporary Public RelationsChapter 2 Public Relations PractitionersChapter 3 Organizational SettingsChapter 4 Historical OriginsPART II FOUNDATIONSChapter 5 Ethics and ProfessionalismChapter 6 Legal ConsiderationsChapter 7 Theory: Adjustment and AdaptationChapter 8 Theory: Communication and Public OpinionChapter 9 Internal Media and Employee CommunicationChapter 10 External Media and Media RelationsPART III MANAGEMENT PROCESSChapter 11 Step One: Defining Public Relations ProblemsChapter 12 Step Two: Planning and ProgrammingChapter 13 Step Three: Taking Action and CommunicatingChapter 14 Step Four: Evaluating the ProgramPART IV THE PRACTICEChapter 15 Business and IndustryChapter 16 Government and Public AffairsChapter 17 Nonprofit Organizations, Health Care, and EducationChapter 18 Trade Associations, Professional Societies, and Labor Unions
Copyright Date
2006
Target Audience
Trade
Lccn
2005-016701
Dewey Decimal
659.111
Dewey Edition
22
Illustrated
Yes
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:145250813061
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Aurora, Illinois, United States
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Dvd arrived quickly and well packaged and taken care of. The item was listed as acceptable and met all of my needs but here's a quick description of what I got: Some wear is visible on the plastic sleeve on the outside of the case. The inside leaflet was still there! The disk has about 3 very notable scratches, although none are bigger than about 2 centimeters. Little to no grime anywhere on the product. Great service!
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Just received my order/Package and it was just as listed. There's no problems or concerns with this order and I look forward to doing more business with this company. Again Thanks For All Your Time And Help Sincerely Lawrence Lee Stratch Jr
Product ratings and reviews
Most relevant reviews
- Jan 06, 2009
Excellent Public Relations College Textbook
- Oct 04, 2007
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- May 12, 2007
it 's ok
- Jun 03, 2007
Review of Effective Public Relations
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