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The Other Guy Blinked How Pepsi Won the Cola Wars Roger Enrico New Coke Book HC

BlurryRobot
  • (4318)
US $7.16
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Condition:
Good
“Pre-owned, good condition. Some wear to cover. Page edges are dusty or yellowed.”
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Located in: Erie, Pennsylvania, United States
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eBay item number:204792139839

Item specifics

Condition
Good
A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages. See the seller’s listing for full details and description of any imperfections. See all condition definitionsopens in a new window or tab
Seller Notes
“Pre-owned, good condition. Some wear to cover. Page edges are dusty or yellowed.”
ISBN
9780553051773
Publication Year
1986
Format
Hardcover
Language
English
Book Title
Other Guy Blinked : How Pepsi Won the Cola Wars
Author
Jesse Kornbluth, Roger Enrico
Publisher
Random House Publishing Group
Genre
Non-Classifiable, Business & Economics
Topic
Industries / Food Industry, Corporate & Business History
Item Weight
20 oz
Number of Pages
280 Pages

About this product

Product Identifiers

Publisher
Random House Publishing Group
ISBN-10
0553051776
ISBN-13
9780553051773
eBay Product ID (ePID)
1430106

Product Key Features

Book Title
Other Guy Blinked : How Pepsi Won the Cola Wars
Author
Jesse Kornbluth, Roger Enrico
Format
Hardcover
Language
English
Topic
Industries / Food Industry, Corporate & Business History
Publication Year
1986
Genre
Non-Classifiable, Business & Economics
Number of Pages
280 Pages

Dimensions

Item Weight
20 oz

Additional Product Features

Lc Classification Number
Hd9349.S634p464 1986
Copyright Date
1986
Target Audience
Trade
Lccn
86-017485
Dewey Decimal
381/.4566362/0973
Dewey Edition
19

Item description from the seller

BlurryRobot

BlurryRobot

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Most relevant reviews

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  • by iwantpepsi
    Sep 03, 2007

    The Other Guy Blinked: How Pepsi Won the Cola Wars

    Once I picked the book up, I couldn't put it down. This was a great book right from the start. When I was reading it, I felt like I was part of what was going on. Mr. Enrico was Pepsident of Pepsi during the time he wrote this book. His story talks about the war with Coke (ewww, nasty four letter word) and how Pepsi was just a little nothing company in Coke's eyes. This book will really show the importance of having a good leader at the helm of your ship. It shows that big things can be done with just a little bit of creativity and a lot of guts. Mr. Enrico says that Pepsi sells enough soda in a year to float an entire armada, and then proposes the question "why?" As he says, water is a lot cheaper and booze provides a better kick. Its all about great marketing.

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