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Screening Culture, Viewing Politics : An Ethnography of Televisio
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eBay item number:315238704383
Item specifics
- Condition
- Like New
- Seller Notes
- “Used book that is in almost brand-new condition. 100% Money-Back Guarantee.”
- Publication Name
- Duke University Press
- ISBN
- 9780822323907
- Book Title
- Screening Culture, Viewing Politics : An Ethnography of Television, Womanhood, and Nation in Postcolonial India
- Item Length
- 9.8in
- Publisher
- Duke University Press
- Publication Year
- 1999
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.6in
- Genre
- Social Science, Performing Arts, Political Science
- Topic
- Media Studies, Television / History & Criticism, Sociology / General, Women's Studies, World / Asian
- Item Width
- 5.9in
- Item Weight
- 26.5 Oz
- Number of Pages
- 448 Pages
About this product
Product Information
In Screening Culture, Viewing Politics Purnima Mankekar presents a cutting-edge ethnography of television-viewing in India. With a focus on the responses of upwardly-mobile, yet lower-to-middle class urban women to state-sponsored entertainment serials, Mankekar demonstrates how television in India has profoundly shaped women's place in the family, community, and nation, and the crucial role it has played in the realignment of class, caste, consumption, religion, and politics. Mankekar examines both "entertainment" narratives and advertisements designed to convey particular ideas about the nation. Organizing her study around the recurring themes in these shows-Indian womanhood, family, community, constructions of historical memory, development, integration, and sometimes violence-Mankekar dissects both the messages televised and her New Delhi subjects' perceptions of and reactions to these messages. In the process, her ethnographic analysis reveals the texture of these women's daily lives, social relationships, and everyday practices. Throughout her study, Mankekar remains attentive to the tumultuous historical and political context in the midst of which these programs' integrationalist messages are transmitted, to the cultural diversity of the viewership, and to her own role as ethnographer. In an enlightening epilogue she describes the effect of satellite television and transnational programming to India in the 1990s. Through its ethnographic and theoretical richness, Screening Culture, Viewing Politics forces a reexamination of the relationship between mass media, social life, and identity and nation formation in non-Western contexts. As such, it represents a major contribution to a number of fields, including media and communication studies, feminist studies, anthropology, South Asian studies, and cultural studies.
Product Identifiers
Publisher
Duke University Press
ISBN-10
0822323907
ISBN-13
9780822323907
eBay Product ID (ePID)
1059195
Product Key Features
Book Title
Screening Culture, Viewing Politics : An Ethnography of Television, Womanhood, and Nation in Postcolonial India
Format
Trade Paperback
Language
English
Topic
Media Studies, Television / History & Criticism, Sociology / General, Women's Studies, World / Asian
Publication Year
1999
Genre
Social Science, Performing Arts, Political Science
Number of Pages
448 Pages
Dimensions
Item Length
9.8in
Item Height
0.6in
Item Width
5.9in
Item Weight
26.5 Oz
Additional Product Features
Lc Classification Number
He8700.9.I5m36 1999
Reviews
"Purnima Mankekar has crafted a compelling and richly informed account of one of the most difficult of anthropological topics: the power of television to turn local and gendered intimacies into-literally-gripping allegories of national identity. Fusing scholarship and elegance in an exceptionally accessible narrative, she attends to audiences as well as texts. In this way, she provides an exemplary demonstration of how superb ethnography can best disentangle the actual complexities behind the usual cant about modernity, nationalism, and the media."-Michael Herzfeld, author of Portrait of a Greek Imagination, “In India, where nothing stands still, least of all, tradition, it is remarkable how the unwavering eye of Purnima Mankekar has studied the ceaseless working and reworking of the gendered anxieties of a nationalized, post-colonial, febrile middle under the flickering light of Doordharshan-India’s state run television. Screening Culture, Viewing Politics is a must for anyone interested in culture in the broadest and most fecund sense of that term.�-E. Valentine Daniel, author of Charred Lullabies: Chapters in an Anthropography of Violence, "Purnima Mankekar has crafted a compelling and richly informed account of one of the most difficult of anthropological topics: the power of television to turn local and gendered intimacies into--literally--gripping allegories of national identity. Fusing scholarship and elegance in an exceptionally accessible narrative, she attends to audiences as well as texts. In this way, she provides an exemplary demonstration of how superb ethnography can best disentangle the actual complexities behind the usual cant about modernity, nationalism, and the media."--Michael Herzfeld, author of Portrait of a Greek Imagination, "An outstanding work by a brilliant and passionate scholar. Screening Culture, Viewing Politics is a rare jewel. Not only does Mankekar explore a key historical moment in India's history, but she brings a vibrant feminist political critique to her understanding of the construction of the modern Indian state. This book will become a classic."-Ann Gray, University of Birmingham, "An outstanding work by a brilliant and passionate scholar. Screening Culture, Viewing Politics is a rare jewel. Not only does Mankekar explore a key historical moment in India's history, but she brings a vibrant feminist political critique to her understanding of the construction of the modern Indian state. This book will become a classic."--Ann Gray, University of Birmingham, "In India, where nothing stands still, least of all, tradition, it is remarkable how the unwavering eye of Purnima Mankekar has studied the ceaseless working and reworking of the gendered anxieties of a nationalized, post-colonial, febrile middle under the flickering light of Doordharshan--India's state run television. Screening Culture, Viewing Politics is a must for anyone interested in culture in the broadest and most fecund sense of that term."--E. Valentine Daniel, author of Charred Lullabies: Chapters in an Anthropography of Violence, "Purnima Mankekar has crafted a compelling and richly informed account of one of the most difficult of anthropological topics: the power of television to turn local and gendered intimacies into - literally - gripping allegories of national identity. Fusing scholarship and elegance in an exceptionally accessible narrative, she attends to audiences as well as texts. In this way, she provides an exemplary demonstration of how superb ethnography can best disentangle the actual complexities behind the usual cant about modernity, nationalism, and the media." -- Michael Herzfeld, author of Portrait of a Greek Imagination "An outstanding work by a brilliant and passionate scholar. Screening Culture, Viewing Politics is a rare jewel. Not only does Mankekar explore a key historical moment in India's history, but she brings a vibrant feminist political critique to her understanding of the construction of the modern Indian state. This book will become a classic." -- Ann Gray, University of Birmingham"A thorough, lucid and well-crafted book, Screening Culture, Viewing Politics is essential reading for any student of modern India concerned with television, gender and politics. It is a foundational text in the emerging study of consumption and the new middle classes of India."--The Times Higher, March 16, 2001 " . . . invaluable contributions to the study of television in India today . . . "--SCREEN, Spring 2003, "In India, where nothing stands still, least of all, tradition, it is remarkable how the unwavering eye of Purnima Mankekar has studied the ceaseless working and reworking of the gendered anxieties of a nationalized, post-colonial, febrile middle under the flickering light of Doordharshan-India's state run television. Screening Culture, Viewing Politics is a must for anyone interested in culture in the broadest and most fecund sense of that term."-E. Valentine Daniel, author of Charred Lullabies: Chapters in an Anthropography of Violence, “An outstanding work by a brilliant and passionate scholar. Screening Culture, Viewing Politics is a rare jewel. Not only does Mankekar explore a key historical moment in India’s history, but she brings a vibrant feminist political critique to her understanding of the construction of the modern Indian state. This book will become a classic.�-Ann Gray, University of Birmingham, “Purnima Mankekar has crafted a compelling and richly informed account of one of the most difficult of anthropological topics: the power of television to turn local and gendered intimacies into-literally-gripping allegories of national identity. Fusing scholarship and elegance in an exceptionally accessible narrative, she attends to audiences as well as texts. In this way, she provides an exemplary demonstration of how superb ethnography can best disentangle the actual complexities behind the usual cant about modernity, nationalism, and the media.�-Michael Herzfeld, author of Portrait of a Greek Imagination
Table of Content
Acknowledgments ix 1. Culture Wars 1 Part 1: Fields of Power: The National Television Family 2. National Television and the "Viewing Family" 45 3. "Women-Oriented" Narratives and the New Indian Woman 104 Part II: Engendering Communities 4. Mediating Modernities: The Ramayan and the Creation of Community and Nation 165 5. Television Tales, National Narratives, and a Woman's Rage: Multiple Interpretations of Draupadi's "Disrobing" 224 Part III: Technologies of Violence 6. "Air Force Women Don't Cry": Militaristic Nationalism and Representations of Gender 259 7. Popular Narrative, the Politics of Location, and Memory 289 Epilogue: Sky Wars 335 Notes 359 Bibliography 395 Index 417
Lccn
99-021159
Dewey Decimal
302.23/45/0954
Dewey Edition
21
Illustrated
Yes
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