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Research Methods for Business Stude..., Thornhill, Adri

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Item specifics

Condition
Good: A book that has been read but is in good condition. Very minimal damage to the cover including ...
Book Title
Research Methods for Business Students
ISBN
1292016620
EAN
9781292016627
Release Title
Research Methods for Business Students
Artist
Thornhill, Adrian
Brand
N/A
Colour
N/A
Publication Name
Research Methods for Business Students
Item Length
10.4in
Publisher
Pearson Education
Publication Year
2015
Type
Textbook
Format
Trade Paperback
Language
English
Item Height
1.2in
Author
Adrian Thornhill, Philip Lewis, Mark Saunders
Features
New Edition
Item Width
7.7in
Item Weight
50 Oz
Number of Pages
768 Pages

About this product

Product Information

Research Methods for Business Students has been fully revised for this seventh edition and continues to be the market-leading textbook in its field, guiding hundreds of thousands of student researchers to success in their research methods modules, research proposals, projects and dissertations. So, if you're thinking . . . 'How do I choose my topic?' 'I'm confused by all these different philosophies' 'I need to collect my data; what do I do first?' 'When and what do I need to write? . . . then, open this book to discover: Regular checklists and 'Progressing your research project' sections to give you step-by-step practical guidance on the process A glossary of clear definitions for 600 research terms Cases and examples of students' and academics' research and topical news articles illustrating research in practice Detailed chapters on choosing your topic, reviewing the literature, understanding philosophies, research design, access and ethics, secondary data, data collection and analysis, and writing about and presenting your research Don't forget to visit www.pearsoned.co.uk/saunders where you can use online tutorials on research software, such as IBM SPSS Statistics and NVivo, test yourself with hundreds of multiple choice questions, analyse over 60 further case studies, and learn how to search the Internet more efficiently and effectively with our Smarter Online Searching guide! Start your project with confidence and complete it with success! Mark Saunders is Professor of Business Research Methods at The Surrey Business School, University of Surrey. Philip Lewis was a Principal Lecturer and Adrian Thornhill was a Head of Department, both at the University of Gloucestershire.

Product Identifiers

Publisher
Pearson Education
ISBN-10
1292016620
ISBN-13
9781292016627
eBay Product ID (ePID)
219251425

Product Key Features

Author
Adrian Thornhill, Philip Lewis, Mark Saunders
Publication Name
Research Methods for Business Students
Format
Trade Paperback
Language
English
Features
New Edition
Publication Year
2015
Type
Textbook
Number of Pages
768 Pages

Dimensions

Item Length
10.4in
Item Height
1.2in
Item Width
7.7in
Item Weight
50 Oz

Additional Product Features

Lc Classification Number
Hd30.4.S28 2015
Edition Description
New Edition
Edition Number
7
Table of Content
Chapter 1 Business and management research, reflective diaries and the purpose of this book Chapter 2 Formulating and clarifying the research topic Chapter 3 Critically reviewing the literature Chapter 4 Understanding research philosophy and approaches to theory development Chapter 5 Formulating the research design Chapter 6 Negotiating access and research ethics Chapter 7 Selecting samples Chapter 8 Using secondary data Chapter 9 Collecting primary data through observation Chapter 10 Collecting primary data using semi- structured, in-depth and group interviews Chapter 11 Collecting primary data using questionnaires Chapter 12 Analysing quantitative data Chapter 13 Analysing qualitative data Chapter 14 Writing and presenting your project report Bibliography Appendices Glossary
Copyright Date
2015
Target Audience
College Audience
Topic
General, Enterprise Applications / General
Lccn
2015-019451
Dewey Decimal
650.072
Dewey Edition
23
Illustrated
Yes
Genre
Computers, Business & Economics

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  • Excellent quality and good reading for completing a dissertation

    Very good quality and was instrumental in my dissertation course.

    Verified purchase: YesCondition: Pre-OwnedSold by: worldofbooksusa