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Strategic Customer Service by John A. Goodman, Scott M. Broetzmann

GBP 20.00
ApproximatelyUS $25.46
Condition:
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Located in: Oxford, Oxfordshire, United Kingdom
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Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Book Title
Strategic Customer Service
ISBN
9780814439050
Publication Year
2019
Type
Textbook
Format
Hardcover
Language
English
Publication Name
Strategic Customer Service: Managing the Customer Experience to Increase Positive Word of Mouth, Build Loyalty, and Maximize Profits
Item Height
236mm
Author
John Goodman
Publisher
HarperCollins Focus
Item Width
157mm
Subject
Marketing, Business
Item Weight
439g
Number of Pages
288 Pages

About this product

Product Information

Any organization can win more customers and increase sales if they would only learn to be more strategic with their customer service. This book draws on over 30 years of research from companies such as 3M, GE, and Chick-Fil-A to teach readers how to transcend a good business into a profitable word-of-mouth machine that transforms the bottom line. When customers complain, employees respond. The typical service model is riddled with holes. What about people and businesses who never speak up...but never come back Learn to actively reach out, prevent problems, and resolve issues in ways that boost loyalty. Transform customer service into a strategic function, and reap benefits far exceeding investments-often 10 to 20 times more. Strategic Customer Service is a data-packed roadmap that shows you how. This new edition of a landmark book distills decades of research on the impact of great versus mediocre service. Complete guidelines and case studies explain how to: Gather and analyze customer feedback Empower employees to fix problems Track your impact on revenue Generate sensational word of mouth Tap opportunities to cross-sell and up-sell And more Updated sections help you forge bonds via social media and online chat, attract and retain great employees, and leverage the latest technology. Why settle for passive service Make a business case for ramping up operations-and get the tools for making it pay off.

Product Identifiers

Publisher
HarperCollins Focus
ISBN-13
9780814439050
eBay Product ID (ePID)
16046599698

Product Key Features

Author
John Goodman
Publication Name
Strategic Customer Service: Managing the Customer Experience to Increase Positive Word of Mouth, Build Loyalty, and Maximize Profits
Format
Hardcover
Language
English
Subject
Marketing, Business
Publication Year
2019
Type
Textbook
Number of Pages
288 Pages

Dimensions

Item Height
236mm
Item Width
157mm
Item Weight
439g

Additional Product Features

Title_Author
John Goodman
Country/Region of Manufacture
United States

Item description from the seller

Business seller information

Value Added Tax Number:
  • GB 108277024
Blackwell's

Blackwell's

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