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Global Marketing Management by Kiefer Lee (English) Paperback Book
US $228.88
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eBay item number:386942541861
Item specifics
- Condition
- ISBN-13
- 9780199609703
- Book Title
- Global Marketing Management
- ISBN
- 9780199609703
- Publication Year
- 2012
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Publication Name
- Global Marketing Management
- Item Height
- 1in
- Item Length
- 10.4in
- Publisher
- Oxford University Press, Incorporated
- Item Width
- 7.6in
- Item Weight
- 50.7 Oz
- Number of Pages
- 608 Pages
About this product
Product Information
Featuring a perfect balance of theoretical and practical examples, Global Marketing Management, Third Edition, shows students how organizations navigate through today's rapidly changing and challenging global trading environment. Adopting a strategic management framework, the text enables students to identify, evaluate, and integrate a wide range of management concepts in order to create and execute highly effective global marketing programs. It also discusses how to analyze and solve management problems in global operations.
Product Identifiers
Publisher
Oxford University Press, Incorporated
ISBN-10
0199609705
ISBN-13
9780199609703
eBay Product ID (ePID)
112646939
Product Key Features
Publication Name
Global Marketing Management
Format
Trade Paperback
Language
English
Publication Year
2012
Type
Textbook
Number of Pages
608 Pages
Dimensions
Item Length
10.4in
Item Height
1in
Item Width
7.6in
Item Weight
50.7 Oz
Additional Product Features
Lc Classification Number
Hd62.4l44 2012
Edition Number
3
Reviews
"This book is more comprehensive than comparable text books and offers a combination of theory and practical application that is often missing." --Dr Antje Cockrill, Swansea University, Review from previous edition: "Best on the market. Global Marketing has excellent content, insight and a user friendly structure. It is differentiated from other texts by reference to contemprorary and emergent topics." --Dr Catherine McGuinn, Institute of Technology, Sligo
Table of Content
Part One: Understanding the Global Marketing Environment1. Changes and New Challenges2. The Global Marketing Environment3. Understanding Globalization4. Understanding Global Cultures and Buyer Behaviors5. Understanding Global Social and Ethical Issues6. Opportunity Analysis and Selection of MarketsPart Two: The Development of Global Marketing Strategies7. Market Entry Strategies8. Creating, Developing, and Maintaining Competitive Advantage9. Product and Brand Management10. Global Services Marketing11. Management of Global Communications12. Managing Supply Chains and Distribution13. Managing Global Marketing Relationships14. Global Pricing and Terms of AccessPart Three: Implementing and Coordinating Global Marketing Operations15. Sales Force Management and Negotiations16. Organizing and Controlling Global Marketing Operations
Copyright Date
2012
Topic
Exports & Imports, International / Marketing, International / General, Strategic Planning
Dewey Decimal
658.8/4
Intended Audience
College Audience
Dewey Edition
22
Illustrated
Yes
Genre
Business & Economics
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:386942541861
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h***7 (51)- Feedback left by buyer.
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Ok so I ordered this item listed as having free shipping. It was listed at $43.54 with free shipping. Somehow I ended up being charged $65.52. Then after waiting 3 weeks and having absolutely no tracking information I spoke with the seller who agreed to send a replacment, but despite charging me extra money was unwilling to ship that replacment in a way that wouldn't take atleast 3 more weeks. Ultimately this was a complete waste of time and the seller is not one that I would recommend.
0***4 (161)- Feedback left by buyer.
Past month
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This is not a coloring book!!!!! It’s just a book of black and white photos and even if colored over would look horrible! This book is a scam and I have received 2 items out of 3 I ordered and the third hasn’t even been shipped. Tried to message seller but only option given is to send the item number but no way to give reason for dissatisfaction with item! I would advise not ordering anything from this seller…
s***i (298)- Feedback left by buyer.
Past month
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Very well packed and fast shipping will do business again for sure.
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