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Kellogg on Strategy : Concepts, Tools, and Frameworks for Practitioners

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All net proceeds will support Goodwill Industries of the Valleys

Goodwill Industries of the Valleys provides hope and opportunities to people with barriers to employment or independence. Providing a hand up, not a hand out for individuals with disabilities, ...
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  • This sale benefits a verified non-profit partner.

Item specifics

Condition
Good: A book that has been read but is in good condition. Very minimal damage to the cover including ...
ISBN
9780471478553
Book Title
Kellogg on Strategy : concepts, Tools, and Frameworks for Practitioners
Item Length
9.2in
Publisher
Wiley & Sons, Incorporated, John
Publication Year
2005
Format
Hardcover
Language
English
Item Height
1.1in
Author
Sonia Marciano, David Dranove
Genre
Business & Economics
Topic
Personal Success, Management, Strategic Planning
Item Width
6in
Item Weight
15.2 Oz
Number of Pages
240 Pages

About this product

Product Information

Written for business executives and MBA students, Kellogg on Strategy is a practical guide to choosing the right strategy for your business and applying it correctly. Rather than covering the basics of strategy, this expert guide shows you how to use strategy effectively so your business can succeed. You'll learn to analyze your current competitive position, develop the perfect strategy to match your goals, and apply that strategy thoughtfully and effectively. Inside, you'll find expert guidance on: * Measuring your firm's competitive advantage * Analyzing opportunities and threats in your industry * Responding to a competitor's strategy and pricing * Coping with entry into new markets * Positioning your firm against the competition * Developing a sustainable, long-term competitive advantage * And much more

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0471478555
ISBN-13
9780471478553
eBay Product ID (ePID)
45585134

Product Key Features

Book Title
Kellogg on Strategy : concepts, Tools, and Frameworks for Practitioners
Author
Sonia Marciano, David Dranove
Format
Hardcover
Language
English
Topic
Personal Success, Management, Strategic Planning
Publication Year
2005
Genre
Business & Economics
Number of Pages
240 Pages

Dimensions

Item Length
9.2in
Item Height
1.1in
Item Width
6in
Item Weight
15.2 Oz

Additional Product Features

Number of Volumes
2 Vols.
Lc Classification Number
Hd30.28.D72 2005
Table of Content
Introduction. Chapter 1: Getting Ready to Do Strategy. Chapter 2: B Minus C: Positioning Your Firm against the Competition. Chapter 3: Affirming Your Competitive Advantage: The Resources and Capabilities Audit. Chapter 4: Measuring Your Competitive Advantage: A Toolkit. Chapter 5: The Cancer of Competition: How to Diagnose It. Chapter 6: The Cancer of Competition: How to Cure It. Chapter 7: The Threat of Entry and How to Combat It. Chapter 8: How to Sustain Your Competitive Advantage. Chapter 9: Two Examples of Strategy in Action: Southwest Airlines and the Chicago Hospital Market. Index.
Copyright Date
2004
Lccn
2005-006853
Dewey Decimal
658.4012
Intended Audience
Trade
Dewey Edition
22
Illustrated
Yes

Item description from the seller

Valleys_Books_andMore

Valleys_Books_andMore

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Very good deal . Mostly great movies. Some bad ones but overall a good collection of vintage horror movies . Great seller Goodwill . 10 stars
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Perfect, excellent condition!
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Awesome series

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Most relevant reviews

  • Well written, good examples, good read

    i bought this book for my Business Strategy course in college. the book is very detailed and gives multiple examples making it easy to understand concepts and terms wih real situation comparisons.