Picture 1 of 1
Picture 1 of 1
Global Marketing by Donata Vianelli NEW Paperback softback
GBP 75.72
ApproximatelyUS $96.15
Condition:
2 available
Shipping:
GBP 26.23 (approx US $33.31) Expedited Shipping to United States via eBay's Global Shipping Program. See detailsfor shipping
Located in: London, UK, United Kingdom
Import charges:
Free amount confirmed at checkout
Delivery:
Estimated between Fri, May 31 and Fri, Jun 7 to 43230
Includes international tracking
Returns:
Payments:
Earn up to 5x points when you use your eBay Mastercard®. Learn moreabout earning points with eBay Mastercard
Shop with confidence
Seller assumes all responsibility for this listing.
eBay item number:305442648678
Item specifics
- Condition
- Title
- Global Marketing
- Weight
- 1494
- EAN
- 9780367196097
- ISBN-10
- 0367196093
- Date of Publication
- 20200817
- Place of Publication
- United Kingdom
- Book Series
- N/A
- Genre
- KJMV7|KJS
- Narrative Type
- N/A
- Features
- 3 Ed
- Intended Audience
- N/A
- Ex Libris
- No
- Editor
- N/A
- Edition
- 3 Ed
- Pagination
- 666 Pages, 75 Tables, Color; 79 Line Drawings, Color; 69 Halftone
- Dimensions
- 203 X 252 X 41
- ISBN
- 9780367196097
- Publication Year
- 2020
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Global Marketing: Strategy, Practice, and Cases
- Item Height
- 254mm
- Publisher
- Taylor & Francis LTD
- Item Width
- 203mm
- Subject
- Management, Marketing
- Item Weight
- 1996g
- Number of Pages
- 666 Pages
About this product
Product Information
Global Marketing, 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically and apply tools and techniques creatively in order to respond decisively within a fiercely competitive environment. Alon et al. provide students with everything they need to rise to the challenge: Coverage of small and medium enterprises, as well as multinational corporations, where much of the growth in international trade and global marketing has occurred; A shift toward greater consideration of services marketing as more companies move away from manufacturing; A shift from developed markets to emerging markets with more dynamic environments; A focus on emerging markets to equip students with the skills necessary to take advantage of the opportunities that these rapidly growing regions present; Chapters on social media, innovation, and technology teaching students how to incorporate these new tools into their marketing strategy; New material on sustainability, ethics, and corporate social responsibility-key values for any modern business; Short and long cases and examples throughout the text show students how these principles and techniques are applied in the real world. Covering key topics not found in competing books, Global Marketing will equip today's students with the knowledge and confidence they need to become leading marketing managers. A companion website features an instructor's manual with test questions, as well as additional exercises and examples for in-class use.
Product Identifiers
Publisher
Taylor & Francis LTD
ISBN-13
9780367196097
eBay Product ID (ePID)
7046593856
Product Key Features
Publication Name
Global Marketing: Strategy, Practice, and Cases
Format
Paperback
Language
English
Subject
Management, Marketing
Publication Year
2020
Type
Textbook
Number of Pages
666 Pages
Dimensions
Item Height
254mm
Item Width
203mm
Item Weight
1996g
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
Value Added Tax Number:
- GB 160565025
Seller assumes all responsibility for this listing.
eBay item number:305442648678
Shipping and handling
Item location:
London, UK, United Kingdom
Ships to:
Antigua and Barbuda, Aruba, Australia, Austria, Bahamas, Bahrain, Bangladesh, Barbados, Belgium, Belize, Bermuda, Bolivia, Brazil, Brunei Darussalam, Bulgaria, Cambodia, Canada, Cayman Islands, Chile, China, Colombia, Costa Rica, Cyprus, Czech Republic, Denmark, Dominica, Dominican Republic, Ecuador, Egypt, El Salvador, Estonia, Finland, France, French Guiana, Germany, Gibraltar, Greece, Grenada, Guadeloupe, Guatemala, Guernsey, Honduras, Hong Kong, Hungary, Iceland, Indonesia, Ireland, Israel, Italy, Jamaica, Japan, Jersey, Jordan, Kuwait, Latvia, Liechtenstein, Lithuania, Luxembourg, Macau, Malaysia, Maldives, Malta, Martinique, Mexico, Monaco, Montserrat, Netherlands, New Zealand, Nicaragua, Norway, Oman, Pakistan, Panama, Paraguay, Peru, Philippines, Poland, Portugal, Qatar, Republic of Croatia, Reunion, Romania, Saint Kitts-Nevis, Saint Lucia, Saudi Arabia, Singapore, Slovakia, Slovenia, South Africa, South Korea, Spain, Sri Lanka, Sweden, Switzerland, Taiwan, Thailand, Trinidad and Tobago, Turks and Caicos Islands, Ukraine, United Arab Emirates, United Kingdom, United States, Uruguay, Vietnam
Excludes:
Afghanistan, Libya, Nauru, Russian Federation, Somalia, Yemen
| Shipping and handling | Import charges | To | Service | Delivery*See Delivery notes |
|---|---|---|---|---|
| GBP 26.23 (approx US $33.31) | See import charges at checkout | United States | Expedited Shipping (International Priority Shipping) | Estimated between Fri, May 31 and Fri, Jun 7 to 43230 |
| Taxes |
|---|
| Taxes may be applicable at checkout. Learn moreLearn more about paying tax on eBay purchases. |
Return policy
| After receiving the item, contact seller within | Return shipping |
|---|---|
| 30 days | Buyer pays for return shipping |
Refer to eBay Return policyopens in a new tab or window for more details. You are covered by the eBay Money Back Guaranteeopens in a new tab or window if you receive an item that is not as described in the listing.
Payment details
Payment methods
Seller feedback (24,101)
1***l (1382)- Feedback left by buyer.
Past month
Verified purchase
Excellent seller! Book as described - new! Well packed for transit and quickly dispatched! Very pleased with this purchase! Highly recommended to all!
4***4 (504)- Feedback left by buyer.
Past month
Verified purchase
Very quick delivery and very well packaged. The book is exactly as described and received in excellent condition. Very happy with my purchase and I would highly recommend this seller.
o***d (169)- Feedback left by buyer.
Past month
Verified purchase
Lovely book, just as described. It was well packaged and dispatched promptly. I'm very pleased with the transaction and would definitely buy from this seller again. Thank you!
Product ratings and reviews
More to explore :
- Marketing Paperback Textbooks,
- Marketing Nonfiction Paperbacks Books in Spanish,
- Globalization Paperback Textbooks,
- Art & Culture Nonfiction Marketing Paperbacks Books,
- Marketing Pre - 1700 Nonfiction Paperbacks Books,
- Paperbacks Books,
- Paperbacks,
- Trade Paperbacks Books,
- Paperbacks Books in English,
- With Vintage Paperbacks Books